I have to admit that I laughed out loud when I read these paragraphs about soft bras:
"Exquisitely designed soft bras with no underwire appeal to this camp for gorgeous details and 'nipple discretion,' as it’s called in the industry, said Susannah Hornsby, an expert bra-fitter at Journelle, a boutique in New York. In fact, soft bras have come such a long way from their training-bra lineage that Claire Chambers, the chief executive of Journelle, says her saleswomen, most of whom are 32D, regret that they cannot fit into all the crush-worthy fashion pieces from brands like The Lake & Stars. Really." I suppose that now since lingerie has become a fashion statement, especially for the small-chested women, the beautiful bralettes and soft bras we can wear are seriously envy-worthy. Woohoo!
P.S. Congratulations to Brulee for the Vamp Collection Corset soft bra that was featured in the story!