Tuesday, March 20, 2012

Lingerie Spring Cleaning For A Cause

I'm in the middle of a career transition right now, so I've been aggressively getting other parts of my life in order too. Like finally cleaning out a few boxes from when I moved into my new apartment (last July, oops), throwing out makeup I haven't used in the past six months, getting rid of clothing that I haven't worn in a year... and it feels effin' amazing to start fresh! Especially with this freakishly warm spring-to-summer transition weather we've been having in NYC lately.

So that also brings me to my lingerie drawer, and out with the old bras that don't fit me properly anymore (yoga the past year has brought me down a size, *sob*). But what to do with them? It was as if the Journelle ladies read my mind when they emailed me about a promo they're doing this week—and for a great cause.

Journelle is encouraging y'all to do a lil' spring cleaning too! Starting tomorrow, Wednesday March 21st, they'll gladly collect your used bras to donate to charity in exchange for 20% off any new bra. They'll also be donating $1 for each bra they receive, and PLU favorite wash creators The Laundress will be donating a gift with purchase too. Pretty sweet, right? So if you bring in three bras, you'll get 20% off three new bras, just make sure you bring them in on the same day. You can only get the promotion on one of the days during the Bra Drive.

This year they're partnering with Free the Girls, which provides job opportunities to women rescued from sex trafficking in Mozambique. The girls & women are given bras that they sell in used clothing markets — bras are a luxury and bring in top dollar there. According to this article on CNN, "the girls can make three times the average wage, more than enough to support themselves and not be trafficked again."

Pretty rad. So what are you waiting for? Oh yeah, probably for Wednesday. Heh. Check out Journelle's gorgeous flyer below for more info!


  1. You've almost - almost - inspired me to clean out the old closet and toss some gems. xx

  2. This was a really great contest and hopefully I can attend the next one. It was alot of fun and I really enjoyed myself.. NDIS cleaner

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