Wednesday, November 10, 2010

Shoptalk: Forty Winks, Harvard Square, Cambridge MA

One of my best girlfriends & I went to Boston last weekend to visit one of our dearest girlfriends who is currently in law school and we hadn't seen since the summer. After a brief tour of Harvard's campus and some shopping/window shopping in Harvard Square, we were just about to leave the area when my eagle-eyed bf spotted a little lingerie shop on the second floor of a building called "Forty Winks". I saw Maison Close in the window and we quickly ran up the steps to see what the boutique was like.
Rachel (l) & Meredith (r) of Forty Winks

Luckily for me, both of the owners, Rachel & Meredith, were there and I got to talk to them a bit and hear how they got started. Both are former Mint Julep ladies (a Boston-based boutique with a location in NYC as well), and after years of hearing clients ask for intimates, they saw an opportunity for a Cambridge-based lingerie shop.
In April 2010, they opened Forty Winks on JFK Street! Rachel said they're still learning what their clients are looking for, and have been stocking a good mix of higher-end items and more affordable pieces, but the sexier pieces are definitely a favorite. She mentioned that the Eberjey Bettina Romper I featured last week flew out of the store! They carry some of my brands like Mimi Holliday, Huit, Dimity.SO, La Fee Verte, Only Hearts, and plenty of the standards like Elle Macpherson, Chantelle, Hanky Panky, and NuBra... and more!
In a single word: adorable. It was warm, impeccably clean, organized yet fun, and comfortable. I could tell that it was a labor of love by Rachel & Meredith, and I felt that they were trying to create a gorgeous environment for women to feel pretty and confident about buying themselves beautiful lingerie. If you're in the area, definitely swing by and pick up something lovely for yourself!
Check out the photo album on Facebook for more photos of Forty Winks!

Forty Winks
56 JF Kennedy Street
Cambridge, MA 02138 [map]
Twitter: @FortyWinksHS

Monday-Saturday: 10am-7pm
Sunday: 12pm-6pm

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